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BUS 400 - Introduction to Business
Introduces the study of business: examines the origins and development of American business, its place in a global economy, and its legal and ethical roles in modern society. Includes an overview of the functional areas of business such as finance, marketing, and organizational behavior. Designed for business majors as well as for students considering a major in business.
BUS 401 - Introduction to Entrepreneurship
The course will explore the structure and framework of entrepreneurial endeavors, both inside and outside the business world. Focus will include starting and structuring a business, finance/accounting (including financing the venture), marketing, managing, and online business technology. Questions to be addressed will include: What is entrepreneurship? What is opportunity recognition and selection? How can you create and define competitive advantage? How can you think about people in the entrepreneurial context? How can you garner support (financial and other) for an entrepreneurial venture? What do you do when nothing works as planned? And how do you focus on doing right and doing well?
BUS 410 - Intro to Entrepreneurship
This course explores the structure and framework of entrepreneurial endeavors, both inside and outside of the business world. Questions to be addressed include: What is entrepreneurship? What is opportunity recognition and selection? How can you create and define connective advantage? How can you think about people in the entrepreneurial context? How can you garner support (financial and other) for an entrepreneurial venture? What do you do when nothing works as planned?
BUS 430 - Intro to Business Statistics
The use of statistical methods for managerial decision making. Emphasis is on understanding concepts, including inferences from sample data and model formulation, as aids in decision-making. Lab: Using class-focused statistics problems, designed to provide opportunity to develop course-specific problem solving strategies; to adapt from mathematical to statistical thinking; to analyze and communicate significance and meaning of numerical outcomes; to develop course-specific test taking prowess. No credit for students who have received credit for BIOL 528; ADMN 420; EREC 525; HHS 540; MATH 639; MATH 644; PSYC 402; SOC 502. 4 cr.
Successful completion of MATH 420 or MATH 425 or equivalent is strongly recommended prior to enrolling in this course.
BUS 430 - Intro to Business Stats Lab
Using class-focused statistics problems, designed to provide opportunity to develop course-specific problem solving strategies; to adapt from mathematical to statistical thinking; to analyze and communicate significance and meaning of numerical outcomes; to develop course-specific test taking prowess. Students enrolled in ADM 430 are strongly urged to enroll in this lab.
BUS 453 - Leadership for Managers
This course provides the critical element of analytical and intellectual examination and reflection of certain core issues in the practice of leadership. These objectives are achieved through open discussion, honest self-assessment, experiential exercises, and observation of real-life leadership practice. What is valued in this course are honest relationships and dialogue, risk-taking, dedication to the topic of leadership, initiative, and exploring the confusion and gray areas involved in these topics. Prereq: BUS 400.
BUS 455 - Management of Human Resources Management
This course emphasizes the development of skills for dealing with selected aspects of human resource management. It aims to enhance the students' ability to apply theoretical concepts and alternative approaches for dealing with common issues concerning the human side of the enterprise. The course is geared to serve the needs of line and staff administrators in supervisory positions. Thus, it strives to train students and facilitate the development of better understanding of human resources issues as they relate to other managerial functions, organizational behavior, and the ability of managers and the organization to achieve prescribed goals. Prereq: BUS 400 or permission of instructor.
BUS 492 - American Business History
This course explores the historical development of American business institutions from the colonial era to the present. Thematic units organize the material focusing in turn on the most significant developments in the American business environment. The goal is a cumulative understanding of the development of the system. A great deal of our discussion and reading will center on the interaction of market operations and social values and how these interactions influenced the business environment at different times. It is the study of business in the context of past times that makes this course different from a course in business methods or institutions. Through the study of the past students will develop their critical thinking and writing skills.
BUS 520 - Training and Development
Students interested in career options in training and development of human resources development learn some of the theoretical bases, core practices, competencies, and issues of this professional field, as well as considerations for global training and development. They are exposed to research and discoveries on skills and knowledge related to training and adult learning, and models for effective training. They learn the most current trends and issues in international training and development, including the push for management and leadership training for intercultural understanding. Prereq: BUS 400, BUS 455, or permission from instructor.
BUS 532 - Intro to Financial Accounting
Fundamental concepts of accounting and their impact on the business world and society as a whole. Emphasis on the recording of economic transactions, and preparation and analysis of financial statements. No credit for students who have had ACFI 501, 502, ADMN 502.
BUS 533 - Intro to Managerial Accounting
Emphasizes how organizational managers use accounting information to support their functions of planning, control, and decision-making. Examples taken from corporations, small business, and not-for-profit organizations. No credit for students who have received credit for ACFI 503, ADMN 503. Prereq: ADM 532.
BUS 550 - Business Law
This course explores the legal environment in which businesses operate and studies the interaction between business and the legal system. Students examine various areas of the law which are integral to operating a business enterprise. Topics include contracts, torts, agency, Uniform Commercial Code, ethical and criminal implications of business actions, property laws, and the legal aspects of different business entities. Business owners, managers, accountants, paralegals, and all those seeking to gain or broaden their general understanding of the legal system should benefit from this course. Prereq: BUS 400.
BUS 565 - Selling and Sales Management
The course will cover both the strategies, and the tactics, of selling, from the wide ranging perspectives of: the sales person, the sales manager, and the customer. Management topics will include: motivation and behavior, sales methodologies, channel optimization, recruiting and selecting representatives, training, compensation, and evaluation. We will also cover sales tactics such as: prospecting and sales call planning, communicating the sales message, negotiating for win-win situations, overcoming objections, closing the sale, and follow-up management.
The course includes a great deal of in-class practice and balanced feedback. Each student will have 4 scenarios to prepare for: A job interview, a sales to a consumer, a business to business sale, and a 'capstone' business to business team sale. There are also 2 exams. Pre-requisites are Junior status. ADM 400 and 610, or equivalent, would be useful, not required.
BUS 600 - New Venture Creation
An opportunity for students to identify and create a new business via a business plan. Elements of a business plan will be presented as well a review of the other entrepreneurial courses that make up the minor.
Formal exams, discussions, research, and case analysis will be used to assess student knowledge toward innovation, idea generation, venture financing, financial analysis of projects, market research, industry analysis and the strategic planning process.
BUS 601 - Financial Management
Study of investment, finance, and dividend decisions of the business firm. Topics include capital budgeting, designing and issuing securities, management of working capital and evaluating manager performance. Prereq: completion of Introductory Business Core or permission.
BUS 610 - Marketing Principles & Applications
Studies the process of planning and distributing goods and services to the marketplace. Topics include product planning, pricing, promotion, and distribution. Emphasis on the application of marketing principles to real world business cases. Prereq: ADM 400, ECN 412.
BUS 620 - Organizational Behavior
Applications of behavioral science concepts to work settings. Topics include worker incentives and perceptions toward work, group versus individual decision making, conflict resolution, interpersonal and leadership skills, and the study of other behaviors relevant to effective managing of a business organization. Prereq: Completion of Introductory Business Core or permission. Special fee.
BUS 630 - International Management
This course introduces students to the world of international business and management by studying cultural influences, government, and business structures in our global economy. Students also learn about trade relations, international finance and legal and labor agreements. Also covered, are topics on information needs, production systems, marketing and promotion, and career planning. Prereq: Introduction to Business.
BUS 635 - Students in Free Enterprise
This is a two credit project driven course aimed at teaching students an understanding of free enterprise through the application of economic activities within the community. In addition, students will have special topic sessions on leadership, time management, public speaking, project management, and fundraising. Emphasis on teamwork. Course is open to all students who have junior or senior level standing, in and out of the business program. Prereq: junior or senior level standing. Special fee. Course may be repeated to a maximum of 12 credits.
BUS 640 - Business Communication and Conflict
This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment as well as an affective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. Prereq: Completion of Introduction to Business Core and BUS 455; or Approval by instructor.
BUS 650 - Operations Management
Studies the operational issues and problems related to the design and implementation of an organization's production process. Topics include production planning and analysis, inventory and quality control, scheduling, and methods for evaluating production performance in both the goods and service sectors of the economy. Prereq: Completion of Introductory Business Core or permission.
BUS 660 - Employment and Labor Law
This course includes a study of the organizational rights of employees and unions and the governance of the use of economic force by employers and unions. Also studied is the duty to bargain collectively, the manner in which collective bargaining is conducted, and the subjects to which it extends, as well as the manner in which collective bargaining agreements are administered and enforced. The relationship between a union and its members is also treated. Prereq: Completion of Introduction to Business Core and BUS 455.
BUS 661 - Integrated Marketing Communications
Integrated Marketing Communications (IMC) is a fast evolving field in business and marketing. Traditionally called “Advertising Principles”, the techniques, models, and media are as varied as the ultimate consumer, and are evolving rapidly to narrowcasting to audiences of one, not millions.
The course covers the full spectrum of planning, budgeting, data collection and analysis, creative tools and models, including perspectives on both Business to Consumer, and Business to Business, IMC. Included are special approaches for: cultural, lifestyle and ethnic sensitivity, global versus individual country tactics, and the fast evolving techniques of social and mobile marketing. All of the above are in the context of building brands and customer loyalty. Pre-requisites are ADM 400 and ADM 610.
BUS 663 - Services Marketing and Operations Management
New Hampshire is one of the most dependent on Services related industries for income and employment growth, across the entire United States, representing 90% of all jobs in the state.
Services Marketing and Operations Management (SMOM) is a fast growing field in business and marketing. Traditionally called "Services Marketing", it encompasses a wide range of techniques and models that are increasingly focused not just on planning and communicating with the target market, but on ongoing improvement of the delivery of services to the ultimate consumer, using models such as Gaps Analysis and Servqual ™.
While there are some lectures, the course emphasizes many case studies, student exploration through diaries of service encounters, and a major paper delineating trends in an industry of interest, relevant to both the United States and New Hampshire. There is a special emphasis on student application of SMOM tools to analyzing their work places, to improve application of knowledge. Pre-requisites are ADM 400 and ADM 610
BUS 665 - International Marketing Strategy
The primary missions of the International Marketing Strategy Management course are to help students to: (1) develop understanding and knowledge of the important role International marketing plays in business, (2) develop and improve global thinking, problem solving and integrative skills in a case based context (3) learn and apply the varying tools and models for evaluating when, where and how international marketing investments should be made. (4) understand and implement special approaches for cultural and ethnic differences in taste and attitudes, including trade legalities and regulations.
All of the above are in the context of building internationally successful brands and customer loyalty, through assessment of global versus individual country tactics, applying the latest marketing techniques, and leveraging outsourced logistics systems for micro businesses.
BUS 675 - Special Topics in Business Administration
Provides students with an opportunity to explore a topic in business administration such as marketing, management, finance, or accounting. Topics will vary. Barring duplication of subject, may be repeated for credit.
BUS 685 - Applications in Business Management
Selected topics. Topics will vary. Barring duplication of subject, may be repeated for credit.
BUS 695 - Independent Study in Business
Independent study exploring a special topic emphasizing the managerial, organizational, strategic, political or economic context(s) within which business decisions are made. Prereq: ADM 400 and permission of instructor.
BUS 701 - Business, Government and Society
Examines relationships between business and the broader social, political and economic contexts within which business operates. Topics include business ethics, the social responsibilities of business, the impact of globalization on business, the impact on various government policies on business, and how business influences government. Prereq: senior standing, ADM 620, or permission. Writing Intensive.
BUS 750 - Business Internship Seminar
A seminar course where students report on and discuss their business internship experiences. Course revolves around selected group readings as well as both written and oral presentations by students. Prereq: senior standing or permission. Prereq: ADM 620 and senior standing or permission.
BUS 755 - Co-op Program
This is a program that enables students to integrate classroom learning with practical, professional, experience in their field of study. Students majoring in professional and liberal arts programs experience the working world through an educationally managed agreement between the employer, the student, and the institution. Students need to have a minimum 3.0 cummulative GPA and have junior or senior level status.
BUS 760 - Applied Senior Project
An independent study research project involving an in-depth exploration into a business topic chosen by the student in consultation with a faculty member. Especially designed for students with an extensive prior work experience. Prereq: ADM 620 and senior standing or permission.
BUS 770 - Special Topics Senior Seminar
An in-depth exploration into both the theoretical and applied aspects of a special business topic. Topics vary according to instructor. Prereq: ADM 620 and senior standing or permission.
ECN 410 - History of Literary Economics
An examination of the contributions of fiction writers to the history of economic thought. Novels and short stories are analyzed in conjunction with studying influential and heterodox schools of economic thought. Fiction writers will vary by semester (e.g., Mark Twain, Edith Wharton, Charlotte Perkins Gilman, Theodore Dreiser, Jack London, Ayn Rand, F. Scott Fitzgerald and Louisa May Alcott). Schools of economic thought examined include critics as well as advocates of free market capitalism.
ECN 411 - Introduction to Macroeconomic Principles
Studies how an economy functions. Develops measures and theories of economic performance to study such issues as unemployment, inflation, international trade and finance, and the level of national production. Examines government policies designed to correct for unemployment and inflation with close attention to the use of fiscal and monetary policies in the U.S. No credit for students who have received credit for ECON 401. 411W is writing intensive.
ECN 412 - Introduction to Microeconomic Principles
Studies the behavior and interaction of fundamental decision-making units in an economy, especially consumers and business firms. Applies such economic principles as scarcity, supply and demand, and elasticity to a variety of social issues. Topics include the resource allocation problems of households and business firms, economic theories of social problems (such as crime, divorce and discrimination), and the economic implications of government policies affecting the environment, the workplace, and industrial organization. No credit for students who have received credit for ECON 402. 412W is writing intensive.
ECN 444 - Power
What is "power"? How does it originate and influence events? Are there, or should there be, limits to power? How does power (or powerlessness) manifest itself within your life and community? This semester we will explore the concept of "power", including its sources, deployment and effects, using a variety of sources, methods, and disciplinary perspectives. To raise and address questions about power, we will carefully read, view, discuss and listen to primary source material related to our topic including texts, film, art and music. Course content includes the perspective of philosophers (Friedrich Nietzsche, Thomas Hobbes), dramatists (Samuel Beckett, Christopher Marlowe) scientists (Rene Descartes, Albert Einstein), essayists (Ralph Waldo Emerson), autoenographers (Carolina Maria DeJesus), as well as the work of historians, economists, psychologists, and scholars working in the fields of communication and gender studies. In addition students will design a service learning project(s) to research aspects of power and/or powerlessness within their life and community. Writing intensive. Group 8.
ECN 635 - Money, Bank & Macroeconomic Activity
A study of the financial sector of the economy including commercial banks, thrifts, and other depository institutions. Examines the meaning and determinants of the money supply, credit and interest rates. Close attention paid to the role of the Federal Reserve and the economic effects of its monetary policy. Prereq: ECN 411, ECN 412.
ECN 640 - Business Law and Economics
A study of the legal environment of business. Emphasis is on using economic analysis to examine laws of property, contract, and tort affecting business. Includes the ethical foundations of law and ethical issues involving business. Specific topics may include commercial free speech, white collar crime and managerial responsibility, product liability, cyberlaw, copyright, trademark and patent law. Prereq: ADM 400, ECN 412, and sophomore standing or permission of the instructor. Writing intensive.
ECN 650 - Economics for Managers
Examines how economic principles can be applied to resource allocation problems confronted by managers in a variety of industry settings. Emphasis on both theory and application. Topics include cost analysis, production decisions, and pricing policies of business managers within perfectly competitive, monopolistic, oligopolistic, and monopolistically competitive environments. Prereq: ADM 400, ECN 412 and sophomore standing or permission of instructor.