Advertising and Public Relations Option

UNH Manchester student

Students in the Advertising and Public Relations option will develop the knowledge and skills in strategic communication that are essential in settings like ad agencies, commercial businesses and nonprofit organizations. Through a dynamic mix of social, ethical, organizational, analytical and creative perspectives, students will build a strong foundation for success in careers or graduate study. Courses cover topics such as earned and paid media, social media, graphic design, media writing, data analytics and audience research. To keep students up-to-date on current trends, some courses offer trips to local organizations as well as guest speakers. The Advertising and Public Relations option requires an internship, which gives students real-world experience in the field.

advertising and public relations Curriculum:

I. SELECT TWO OF THE FOLLOWING COURSES:

  • CA 531 - History and Organization of Advertising
  • CA 540 - Public Relations
  • CA 542 - Social Media for Organizations and Businesses
  • CA 542 - Special Topics*

II. SELECT TWO OF THE FOLLOWING COURSES:

  • CA 450 - Public Speaking
  • CA 500 - Media Writing
  • CA 520 - Special Topics*
  • CA 522 - Graphic Design I
  • CA 523 - Graphic Design II
  • CA 532 - Typography I
  • CA 533 - Typography II
  • DATA 557 - Introduction to Data Science and Analytics

III. SELECT ONE OF THE FOLLOWING COURSES:

  • CA 610 - Communication Technologies and Culture
  • CA 720 - Seminar*
  • CA 795 - Independent Study

IV. SELECT ONE OF THE FOLLOWING COURSES:

  • CA 501 - Internship*
  • USMT 500 - Internship*

* Topic must be related to advertising and public relations and approved by advisor.

For more details on the Advertising and Public Relations Option, please contact Program Coordinator Jeff Klenotic.

I found myself in the right courses with the right teachers who understood me and my style of writing, and were encouraging.

Angela Mastrogiacomo '11, Founder/CEO, Muddy Paw PRRead Angela's story