Communication Arts Major: Digital Media Option (B.A.)

Communication Arts Major: Digital Media Option (B.A.)

digital media option

Explore the intersections of technology, creativity and artistry with a focus on audio, video and web-based media

What is human relations?

Human relations explores the relationships with or between people, particularly in a professional context. Students who choose this field are interested in the psychological and sociological foundations of human behavior. Human relations students learn how to analyze, understand and accept differing perspectives in order to create a more communicative, effective society. A degree in human relations can lead to careers in corporate business, education, government and more, as well as to graduate study in fields like psychology, social work, sociology and education.

Why study human relations at UNH Manchester?

The communication arts: human relations option lays the foundation for careers in human resources, social services, education and more by exploring how topics like gender, language and conflict affect how people communicate. HR students explore practical, theoretical and historical perspectives on the study of human relationships in professional and personal contexts. With so many of today’s employers emphasizing the value of communication skills, HR students are well positioned with the oral, written and collaborative skills that stand out on a resume. Hands-on learning is central to the program through an internship in HR, as well as through courses in verbal and nonverbal communication, identity, conflict, human resource management, social psychology, human development and more.

Potential careers

  • Account coordinator
  • Client relationship manager
  • Event planner
  • Health educator
  • Human relations specialist/director
  • Labor relations specialist
  • Project manager
  • Public outreach coordinator
  • Public relations specialist
  • Recruiter or sales executive
  • Social/community services counselor


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Curriculum & Requirements

Students choosing the Digital Media option use coursework and hands-on learning to explore the intersections of technology, creativity and artistry with a focus on audio, video and web-based media. Students gain a comprehensive overview of the different stages of a digital media project, from writing and pre-production through production and post-production. Courses cover topics such as web authoring and multimedia, audio and video production, social media and public relations, ethics and law in the digital age, and motion graphics. An internship in the area of digital media is required.

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

Students must complete all of the Communication Arts major requirements. The option in Digital Media consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Digital Media Internship, at UNH Manchester.

I. Select three of the following (one must be COMP):12
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
CA 500
Media Writing
CA 514
Fundamentals of Video Production
CA 515
Advanced Video Production
CA 517
Fundamentals of Audio Prod
CA 518
Advanced Topics in Digital Media Production
II. Select one of the following:4
CA 531
History and Organization of Advertising
CA 540
Public Relations
CA 542
Social Media for Organizations and Business
COMP 560
Ethics and the Law in the Digital Age
III. Select one of the following:4
CA 610
Communication Technologies and Culture
CA 795
Independent Study 1
CA 720
Seminar 1
IV. Complete one, four-credit Digital Media Internship with advisor approval
CA 501Internship/Communication in the Urban Community 14
Total Credits24

 For more information, contact Jeff Klenotic, program coordinator, at or contact the UNH Manchester Office of Admissions, (603) 641-4150.

Upon completion of the Communication Arts program, students will be able to:

  • Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
  • Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
  • Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
  • Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
  • Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.

Explore Program Details

As a communication arts major, you’ll have access to state-of-the-art sound recording and video production studios, a high-definition editing lab and a brand-new digital media screening room with surround sound.

Video Production Studio

From script to screen, bring your work to life in our state-of-the-art video studio and editing lab. Explore the artistry of digital media with high-definition cameras, green screen technology and industry standard editing software.

Audio Studio

The audio studio gives you the tools to record, edit and produce your original projects. Equipped with a digital recording booth, editing stations, control room and more, the studio is your haven for both audio and video production.

Take a virtual tour of our studios

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. We’ve partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena

Learn more about internships

UNH Manchester students can now enroll in graphic design courses at New Hampshire Institute of Art (NHIA) at no additional cost. NHIA's series of design courses complements and adds breadth to the communication arts curriculum, so you graduate with additional skills that set you apart in the workforce.

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The Bureau of Labor Statistics projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Advertising, Promotions or Marketing 9% $124,850
Film/Video Editor or Camera Operator 11% $58,900
Graphic Designer 1% $46,900
Multimedia Artist or Animator 6% $63,970
Producer or Director 9% $68,440
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's communication arts program.

Click on a community college below to see transferable communication arts requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways 

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