Communication Arts Major: Digital Media Option (B.A.)

Communication Arts Major: Digital Media Option (B.A.)

digital media option

Explore the intersections of technology, creativity and artistry with a focus on audio, video and web-based media

What is digital media? 

Digital media is a highly interdisciplinary field with foundations in the theory and ethics of media technologies. Students explore the design and technology of modern digital media content and learn how to create audio, visual and web-based content. Digital media attracts both creative-minded and tech-savvy students, preparing them with the skills and experience for success in the industry. 

Why study digital media at UNH Manchester? 

The Communication Arts: Digital Media option combines media interests with computing skills, exploring topics like audio and video production, social media and public relations, ethics and law in the digital age, motion graphics, web authoring and multimedia. Through coursework and hands-on learning in our editing studios, digital media students examine the intersections of technology, creativity and artistry with a focus on audio, video and web-based media. Students gain a comprehensive overview of the different stages of a digital media project, from writing and pre-production to production and post-production. Through a required internship, students gain the real-world media experience that employers and graduate schools look for.

Potential careers

  • Corporate communications manager 
  • Creative media specialist 
  • Digital marketing specialist/manager 
  • Digital video producer/editor 
  • Independent videographer 
  • Motion graphics artist 
  • Multimedia artist 
  • Social media coordinator/manager 
  • Web content specialist

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Curriculum & Requirements

Students choosing the Digital Media option use coursework and hands-on learning to explore the intersections of technology, creativity and artistry with a focus on audio, video and web-based media. Students gain a comprehensive overview of the different stages of a digital media project, from writing and pre-production through production and post-production. Courses cover topics such as web authoring and multimedia, audio and video production, social media and public relations, ethics and law in the digital age, and motion graphics. An internship in the area of digital media is required.

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

Students must complete all of the Communication Arts major requirements. The option in Digital Media consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Digital Media Internship, at UNH Manchester.

I. Select three of the following (one must be COMP):12
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
COMP #515
Multimedia: Introduction and Applications
CA 500
Media Writing
CA 514
Fundamentals of Video Production
CA 515
Advanced Video Production
CA 517
Fundamentals of Audio Prod
CA 518
Advanced Topics in Digital Media Production
II. Select one of the following:4
CA 531
History and Organization of Advertising
CA 540
Public Relations
CA 542
Social Media for Organizations and Business
COMP 560
Ethics and the Law in the Digital Age
III. Select one of the following:4
CA 610
Communication Technologies and Culture
CA 795
Independent Study 1
CA 720
Seminar 1
IV. Complete one, four-credit Digital Media Internship with advisor approval
CA 501Internship/Communication in the Urban Community 14
Total Credits24

 For more information, contact Jeff Klenotic, program coordinator, at (603) 641-4130 or jeffrey.klenotic@unh.edu, or contact the Office of Admissions, (603) 641-4150.

Explore Program Details

As a communication arts major, you’ll have access to state-of-the-art sound recording and video production studios, a high-definition editing lab and a brand-new digital media screening room with surround sound.

Video Production Studio

From script to screen, bring your work to life in our state-of-the-art video studio and editing lab. Explore the artistry of digital media with high-definition cameras, green screen technology and industry standard editing software.

Audio Studio

The audio studio gives you the tools to record, edit and produce your original projects. Equipped with a digital recording booth, editing stations, control room and more, the studio is your haven for both audio and video production.

Take a virtual tour of our studios

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. We’ve partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena
  • WMUR-TV

Learn more about internships

UNH Manchester students can now enroll in graphic design courses at New Hampshire Institute of Art (NHIA) at no additional cost. NHIA's series of design courses complements and adds breadth to the communication arts curriculum, so you graduate with additional skills that set you apart in the workforce.

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The Bureau of Labor Statistics projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Advertising, Promotions or Marketing 9% $124,850
Film/Video Editor or Camera Operator 11% $58,900
Graphic Designer 1% $46,900
Multimedia Artist or Animator 6% $63,970
Producer or Director 9% $68,440
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's communication arts program.

Click on a community college below to see transferable communication arts requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways