Business Major B.A.

Business Major B.A.


Leadership through innovation, collaboration and real-world experience

Located in the economic heart of New Hampshire, our business program gives you the skills, resources and connections to become a successful, innovative leader. Small class sizes offer you individualized attention from faculty, while our vast network of business partners gets you the practical experience employers want.

The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.

The business program offers areas of focus in accounting, business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their adviser and the coordinator of the business program.

A culminating capstone experience enables students to apply their knowledge in the form of an internship, applied senior project, or special topics seminar. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance fluency through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.


Business Grads At-A-Glance

  • 96% employed or enrolled in further education
  • $49,000 average starting salary
  • 75% of internships were paid

Curriculum & Requirements

Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430 Introduction to Business Statistics, ECN 411 Introduction to Macroeconomic Principles, or ECN 412 Introduction to Microeconomic Principles to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 Business Ethics and either BUS 750 Business Internship Seminar or BUS 760 Applied Senior Project) in residence at UNH Manchester.

Introductory Business Core Courses
ENGL 401First-Year Writing4
ENGL 595Literary Topics (Business Communications) 14
BUS 400Introduction to Business4
BUS 430Introduction to Business Statistics4
BUS 532Introduction to Financial Accounting4
BUS 533Introduction to Managerial Accounting4
BUS 675Special Topics in Business Administration (Microsoft Business Applications)4
ECN 411Introduction to Macroeconomic Principles4
ECN 412Introduction to Microeconomic Principles4
MATH 420Finite Mathematics4
or MATH 425 Calculus I
Select one of the following:4
Introduction to Internet and Web Authoring
Mobile Computing First and For Most
Introduction to Programming
Systems Fundamentals
Intermediate Business Core
BUS 601Financial Management4
BUS 610Marketing Principles and Applications4
BUS 620Organizational Behavior4
BUS 690Business Program Internship 21-4
BUS 705Business Ethics 34
BUS 750Business Internship Seminar 34
or BUS 760 Applied Senior Project
Area of Study
Select an area of study16
Total Credits81-84

Areas of Study

Business Economics

Select four of the following courses (including at least one course at 600 level or above):16
Money, Banking and Macroeconomic Activity
Economics for Managers
Business Law and Economics
Introduction to Data Science and Analytics
Business Program Internship
Entrepreneurial Application through Enactus
Independent Study in Business
Total Credits16


Select four of the following courses:16
Leadership for Managers
Management of Human Resources Management
Training and Development
International Management
Business Communication and Conflict
Services Marketing and Operations Management
Business Law and Economics
Economics for Managers
Business Program Internship
Independent Study in Business
Total Credits16


Select three of the following courses:12
Selling and Sales Management
Integrated Marketing Communication
Services Marketing and Operations Management
International Marketing Strategy Management
Select one of the folllowing courses or one course not taken from the list above:4
Special Topics in Business Administration
Applications in Business Management
Independent Study in Business (Marketing/Communication Project)
Business Program Internship (in Marketing or Communication)
Introduction to Internet and Web Authoring
Mobile Computing First and For Most
Total Credits16

Self Designed

Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above16
Total Credits16

For more information, contact Bill Troy, program coordinator, at (603) 641-4345 or, or contact the Office of Admissions, (603) 641-4150.

Explore Program Details

As the largest undergraduate major in the U.S., studying business opens doors to limitless career and graduate education opportunities. The skills you’ll develop can be translated to an impactful career in virtually any field, from finance to marketing to government and more. A survey of our recent graduates showed 96 percent were employed or enrolled in further education within six months of graduation, and those who entered the workforce reported an average starting salary of $55,000. 

The demand for business-savvy graduates is growing, with the Bureau of Labor Statistics projecting positive growth in many related professions between 2012 and 2024. Not only are your career possibilities vast, but many also come with lucrative salaries.

Job Title
Job Growth
Median Salary
Accountant or Auditor 11% $67,190
Administrative Services Manager 8% $86,110
Advertising, Promotions or Marketing Manager 9% $124,850
Budget Analyst 3% $71,590
Compensation and Benefits Managers 6% $111,430
Financial Analyst 12% $80,310
Management Analysts 14% $81,320
Market Research Analyst 19% $62,150
Human Resources Manager 9% $104,440
Personal Financial Advisor 30% $89,160

Learn more about career planning


Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. With access to more than 7,000 businesses in the area, you can get your foot in the door with a special research project or an internship, which 95 percent of our business students complete. We’ve partnered with local businesses to give you the real-world experience that sets you apart — and an added bonus is that 75 percent of internships for our business students are paid positions. Business majors have interned at many high-profile organizations in the area, including:

  • Advance Technology
  • Alpha Loft
  • Fidelity Investments
  • Liberty Mutual
  • Stay Work Play

Learn more about internships


Enactus is an international organization dedicated inspiring students to improve the world through entrepreneurial action. In our award-winning Enactus program, junior- and senior-level students tackle real projects that help the community, working closely with local small businesses, nonprofits or entrepreneurs.


Enhance your degree with our business minor, which gives you a foundation of desirable business skills and a valuable credential to add to your portfolio and resume.


The entrepreneurship minor is designed to give you the mindset, skills and experience to start your own venture or enhance the success of existing businesses.


Add to your marketability with the forensic accounting minor, which gives you the skills and techniques to examine, detect and prevent fraudulent activity in a range of business, governmental and legal venues.

Political Economy

Add a breadth of perspective to your degree with our political economy minor, helping you land a career in government, public service, business, communications or law.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's business program. 

Click on a community college below to see transferable business requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways