Business Major (B.A.)

Business Major (B.A.)

business

Leadership through innovation, collaboration and real-world experience

Located in the economic heart of New Hampshire, our business program gives you the skills, resources and connections to become a successful, innovative leader. Small class sizes offer you individualized attention from faculty, while our vast network of business partners gets you the practical experience employers want.

What is business? 

A Bachelor of Arts in business builds the skills, knowledge and experience to thrive in today’s evolving economy. This highly interdisciplinary program is designed to explore your interests and prepare you for a lucrative career in a variety of industries, including accounting, economics, technology, human resources, management and marketing. Whether you aspire to work for a high-powered firm, startup, nonprofit, launch your own business or pursue an MBA, a business degree opens doors to many career opportunities. 

Why study business at UNH Manchester? 

Located in the economic heart of New Hampshire, UNH Manchester’s business program gives you the skills and connections to become a successful, innovative leader. Small class sizes offer you individualized attention from faculty, who bring years of industry experience to the classroom. Our flipped-classroom approach means you apply concepts and theories to real, hands-on work. Senior capstone brings your learning to life through an internship or project at a local business, while senior seminar sharpens your interview, networking and personal budgeting skills. Working hand-in-hand with local businesses through internships, capstone experience or our award-winning Enactus program, you'll get the real-world experience and leadership skills that today's employers look for. 

Potential careers 

  • Accountant or auditor 
  • Business, budget or financial analyst 
  • Advertising, promotions or marketing manager 
  • Compensation/benefits manager 
  • Financial advisor 
  • Human resources/recruiter manager 
  • Management analyst 
  • Market research analyst 
  • Project manager 
  • Sales executive

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Business Grads At-A-Glance

  • 96% employed or enrolled in further education
  • $49,000 average starting salary
  • 75% of internships were paid

Curriculum & Requirements

The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.

The business program offers areas of focus in accounting, business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their advisor and the coordinator of the business program.

The culminating capstone experience enables students to apply their knowledge in the form of an internship or applied senior project. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance their knowledge through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.

Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430 Introduction to Business Statistics, ECN 411 Introduction to Macroeconomic Principles, or ECN 412 Introduction to Microeconomic Principles to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 Business Ethics and either BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project) in residence at UNH Manchester.

Introductory Business Core Courses
ENGL 401First-Year Writing4
BUS 400Introduction to Business4
BUS 430Introduction to Business Statistics4
BUS 532Introduction to Financial Accounting4
BUS 533Introduction to Managerial Accounting4
BUS 675Special Topics in Business Administration1-4
ECN 411Introduction to Macroeconomic Principles4
ECN 412Introduction to Microeconomic Principles4
MATH 420Finite Mathematics4
or MATH 425 Calculus I
PTC 500Business Communication4
Select one of the following:4
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
COMP 425
Introduction to Programming
COMP 430
Systems Fundamentals
Intermediate Business Core
BUS 601Financial Management4
BUS 610Marketing Principles and Applications4
BUS 620Organizational Behavior4
BUS 690Business Program Internship 11-4
Capstone
BUS 705Business Ethics 24
BUS 750Business Capstone Senior Seminar - Internship 24
or BUS 760 BUS SR SEM - Research Project
Area of Study
Select an area of study16
Total Credits78-84

Areas of Study

Business Economics

Select four of the following courses (including at least one course at 600 level or above):16
ECN 635
Money, Banking and Macroeconomic Activity
ECN 650
Economics for Managers
ECN 640
Business Law and Economics
DATA 557
Introduction to Data Science and Analytics
BUS 690
Business Program Internship
BUS 635
Entrepreneurial Application through Enactus
BUS 695
Independent Study in Business
Total Credits16

Management

Select four of the following courses:16
BUS 453
Leadership for Managers
BUS 455
Management of Human Resources
BUS 520
Training and Development
BUS #630
International Management
BUS 640
Business Communication and Conflict
BUS 663
Services Marketing and Operations Management
ECN 640
Business Law and Economics
ECN 650
Economics for Managers
BUS 690
Business Program Internship
BUS 695
Independent Study in Business
Total Credits16

Marketing

Select three of the following courses:12
BUS 565
Selling and Sales Management
BUS 661
Integrated Marketing Communication
BUS 663
Services Marketing and Operations Management
BUS 665
International Marketing Strategy Management
Select one of the folllowing courses or one course not taken from the list above:4
BUS 675
Special Topics in Business Administration
BUS 685
Applications in Business Management
BUS 695
Independent Study in Business (Marketing/Communication Project)
BUS 690
Business Program Internship (in Marketing or Communication)
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
Total Credits16

Self Designed

Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above16
Total Credits16

For more information, contact Bill Troy, program coordinator, at (603) 641-4345, or contact the Office of Admissions, (603) 641-4150.

Explore Program Details

As the largest undergraduate major in the U.S., studying business opens doors to limitless career and graduate education opportunities. The skills you’ll develop can be translated to an impactful career in virtually any field, from finance to marketing to government and more. A survey of our recent graduates showed 96 percent were employed or enrolled in further education within six months of graduation, and those who entered the workforce reported an average starting salary of $55,000. 

The demand for business-savvy graduates is growing, with the Bureau of Labor Statistics projecting positive growth in many related professions between 2012 and 2024. Not only are your career possibilities vast, but many also come with lucrative salaries.

Job Title
Job Growth
Median Salary
Accountant or Auditor 11% $67,190
Administrative Services Manager 8% $86,110
Advertising, Promotions or Marketing Manager 9% $124,850
Budget Analyst 3% $71,590
Compensation and Benefits Managers 6% $111,430
Financial Analyst 12% $80,310
Management Analysts 14% $81,320
Market Research Analyst 19% $62,150
Human Resources Manager 9% $104,440
Personal Financial Advisor 30% $89,160

Learn more about career planning

Internships

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. With access to more than 7,000 businesses in the area, you can get your foot in the door with a special research project or an internship, which 95 percent of our business students complete. We’ve partnered with local businesses to give you the real-world experience that sets you apart — and an added bonus is that 75 percent of internships for our business students are paid positions. Business majors have interned at many high-profile organizations in the area, including:

  • Advance Technology
  • Alpha Loft
  • Fidelity Investments
  • Liberty Mutual
  • Stay Work Play

Learn more about internships

Enactus

Enactus is an international organization dedicated inspiring students to improve the world through entrepreneurial action. In our award-winning Enactus program, junior- and senior-level students tackle real projects that help the community, working closely with local small businesses, nonprofits or entrepreneurs.

Business

Enhance your degree with our business minor, which gives you a foundation of desirable business skills and a valuable credential to add to your portfolio and resume.

Entrepreneurship

The entrepreneurship minor is designed to give you the mindset, skills and experience to start your own venture or enhance the success of existing businesses.

FORENSIC ACCOUNTING

Add to your marketability with the forensic accounting minor, which gives you the skills and techniques to examine, detect and prevent fraudulent activity in a range of business, governmental and legal venues.

Political Economy

Add a breadth of perspective to your degree with our political economy minor, helping you land a career in government, public service, business, communications or law.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's business program. 

Click on a community college below to see transferable business requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways