Communication Arts Major: Advertising and Public Relations Option (B.A.)

Communication Arts Major: Advertising and Public Relations Option (B.A.)

advertising and public relations option

Develop your knowledge and skills in strategic communication

What is advertising and public relations?

Advertising and public relations focuses on building exposure and attracting consumers to a brand or product. From print to TV to radio to web, advertisers have creative control over the ads they pay for. Unlike paid advertisements, public relations is about communication strategy—building brand awareness in the public through press releases, events and media coverage. Advertising and PR are crucial to an organization’s success, which translates to high employability in virtually any industry.

Why study advertising and public relations at UNH Manchester?

Through a dynamic mix of social, ethical, organizational, analytical and creative perspectives, the communication arts: advertising and public relations option helps students develop knowledge and skills in strategic communication that are essential in settings like ad agencies, commercial businesses and nonprofit organizations. Students gain the media savviness to succeed in the fast-paced world of advertising and PR through courses in earned and paid media, social media, graphic design, media writing, data analytics and audience research. Through visits to local organizations, guest speakers and internships in the field, students stay up to date on current trends for success in careers or graduate study.

Potential careers

  • Account coordinator
  • Advertising executive
  • Art director
  • Brand ambassador
  • Brand manager
  • Client relationship manager
  • Communications manager
  • Content marketing analyst
  • Copywriter
  • Digital media planner
  • Graphic designer
  • Marketing director
  • PR director
  • Sales executive
  • Social media manager


Curriculum & Requirements

Students in the Advertising and Public Relations option develop knowledge and skills relating to the use of strategic communication practices within a variety of settings such as ad agencies, commercial businesses, and nonprofit organizations. A dynamic mix of historical, social, ethical, organizational, creative, analytical, and experiential perspectives is used to create a strong foundation for professional success and graduate study. Coursework covers topics such as earned and paid media, social media, graphic design, media writing, data analytics, and audience research. Some courses use field trips and guest speakers to keep students up-to-date with current trends. An internship in advertising and public relations is required.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
UMST 401
or UMST 402
First Year Seminar
or Transfer Seminar
ENGL 401 First-Year Writing 4
CMN 455 Introduction to Media Studies 4
Discovery Course 4
Elective 4
Quantitative Reasoning 4
CMN 456 Propaganda and Persuasion 4
Discovery Course 4
Elective 4
Second Year
Foreign Language 4
CMN 457 Introduction to Language and Social Interaction 4
Major Elective 4
Discovery Course 4
Foreign Language 4
Major Elective 4
Major Elective 4
Discovery Course 4
Third Year
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Fourth Year
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
 Total Credits129

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

The option in Advertising and Public Relations consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Advertising and Public Relations Internship, at UNH Manchester.

I. Select two of the following courses:8
CA 531
History and Organization of Advertising
CA 540
Public Relations
CA 542
Social Media for Organizations and Business
CA 550
Special Topics in Communication Organization, History, and Policy 1
II. Select two of the following courses:8
CA 450
Introduction to Public Speaking
CA 500
Media Writing
CA 514
Fundamentals of Video Production
CA #520
Special Topics in Applied Communication 1
CA 522
Graphic Design I
CA 523
Graphic Design II
CA 532
Typography I
DATA 557
Introduction to Data Science and Analytics
III. Select one of following courses:4
CA 610
Communication Technologies and Culture
CA 720
Seminar 1
CA 795
Independent Study 1
IV. Select one of the following courses:4
CA 501
Internship/Communication in the Urban Community 1
UMST 500
Internship 1
Total Credits24

 Topic must be related to advertising and public relations, and approved by advisor.

For more information, contact Jeff Klenotic, program coordinator or contact the UNH Manchester Office of Admissions at (603) 641-4150.

Upon completion of the Communication Arts program, students will be able to:

  • Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
  • Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
  • Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
  • Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
  • Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.

Explore Program Details

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. We’ve partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena

Learn more about internships

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The Bureau of Labor Statistics projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Advertising, Promotions or Marketing 9% $124,850
Market Research Analyst 19% $62,150
Meeting, Convention, and Event Planner 10% $46,840
Public Relations Specialist 6% $56,770
Social or Community Service Manager 10% $64,530
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's communication arts program.

Click on a community college below to see transferable communication arts requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways 

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