Communication Arts Major: Advertising and Public Relations Option (B.A.)

Communication Arts Major: Advertising and Public Relations Option (B.A.)

advertising and public relations option

Develop your knowledge and skills in strategic communication

What is advertising and public relations? 

Advertising and public relations focus on building exposure and attracting consumers to a brand or product. From print to TV to radio to web, advertisers have creative control over the ads they pay for. Unlike paid advertisements, public relations is about communication strategy — building brand awareness in the public through press releases, events and media coverage. Advertising and PR are crucial to an organization’s success, which translates to high employability in virtually any industry.  

Why study advertising and public relations at UNH Manchester? 

Through a dynamic mix of social, ethical, organizational, analytical and creative perspectives, the Communication Arts: Advertising and Public Relations option develops knowledge and skills in strategic communication that are essential in settings like ad agencies, commercial businesses and nonprofit organizations. Students gain the media savviness to succeed in the fast-paced world of advertising and PR through courses in earned and paid media, social media, graphic design, media writing, data analytics and audience research. Through visits to local organizations, guest speakers and internships in the field, students stay up-to-date on current trends for success in careers or graduate study.  

Potential careers 

  • Account coordinator  
  • Advertising/sales executive 
  • Brand ambassador/manager 
  • Client relationship manager 
  • Content marketing analyst 
  • Copywriter 
  • Communications manager 
  • Digital media planner 
  • Graphic designer/art director 
  • PR/marketing director 
  • Social media manager

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Curriculum & Requirements

Students in the Advertising and Public Relations option develop knowledge and skills relating to the use of strategic communication practices within a variety of settings such as ad agencies, commercial businesses, and nonprofit organizations. A dynamic mix of historical, social, ethical, organizational, creative, analytical, and experiential perspectives is used to create a strong foundation for professional success and graduate study. Coursework covers topics such as earned and paid media, social media, graphic design, media writing, data analytics, and audience research. Some courses use field trips and guest speakers to keep students up-to-date with current trends. An internship in advertising and public relations is required.

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

The option in Advertising and Public Relations consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Advertising and Public Relations Internship, at UNH Manchester.

I. Select two of the following courses:8
CA 531
History and Organization of Advertising
CA 540
Public Relations
CA 542
Social Media for Organizations and Business
CA 550
Special Topics in Communication Organization, History, and Policy 1
II. Select two of the following courses:8
CA 450
Introduction to Public Speaking
CA 500
Media Writing
CA 514
Fundamentals of Video Production
CA 520
Special Topics in Applied Communication 1
CA 522
Graphic Design I
CA 523
Graphic Design II
CA 532
Typography I
CA 533
Typography II
DATA 557
Introduction to Data Science and Analytics
III. Select one of following courses:4
CA 610
Communication Technologies and Culture
CA 720
Seminar 1
CA 795
Independent Study 1
IV. Select one of the following courses:4
CA 501
Internship/Communication in the Urban Community 1
UMST 500
Internship 1
Total Credits24

For more information, contact Jeff Klenotic, program coordinator, at (603) 641-4130 or jeffrey.klenotic@unh.edu, or contact the UNH Manchester Office of Admissions at (603) 641-4150.

Explore Program Details

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. We’ve partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena
  • WMUR-TV

Learn more about internships

UNH Manchester students can now enroll in graphic design courses at New Hampshire Institute of Art (NHIA) at no additional cost. NHIA's series of design courses complements and adds breadth to the communication arts curriculum, so you graduate with additional skills that set you apart in the workforce.

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The Bureau of Labor Statistics projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Advertising, Promotions or Marketing 9% $124,850
Market Research Analyst 19% $62,150
Meeting, Convention, and Event Planner 10% $46,840
Public Relations Specialist 6% $56,770
Social or Community Service Manager 10% $64,530
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's communication arts program.

Click on a community college below to see transferable communication arts requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways 

  • Angela Mastrogiacomo '10 has always dreamed of a career fueled by passion and creativity—so she decided to make her dream job herself. The communication arts graduate has turned her love for music into her life’s work, running her own music public relations firm and managing her self-launched music...
    Angela Mastrogiacomo '10 has always dreamed of a career fueled by passion and creativity—so she decided to make her dream job herself. The communication arts graduate has turned her love for music into her life’s work, running her own music public relations firm and managing her self-launched music...