Communication Arts Major: Advertising and Public Relations Option B.A.

Communication Arts Major: Advertising and Public Relations Option B.A.

advertising and public relations option

Develop your knowledge and skills in strategic communication

Students in the Advertising and Public Relations option develop knowledge and skills relating to the use of strategic communication practices within a variety of settings such as ad agencies, commercial businesses, and nonprofit organizations. A dynamic mix of historical, social, ethical, organizational, creative, analytical, and experiential perspectives is used to create a strong foundation for professional success and graduate study. Coursework covers topics such as earned and paid media, social media, graphic design, media writing, data analytics, and audience research. Some courses use field trips and guest speakers to keep students up-to-date with current trends. An internship in advertising and public relations is required.

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Curriculum & Requirements

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

The option in Advertising and Public Relations consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Advertising and Public Relations Internship, at UNH Manchester.

I. Select two of the following courses:8
History and Organization of Advertising
Public Relations
Social Media for Organizations and Business
Special Topics in Communication Organization, History, and Policy 1
II. Select two of the following courses:8
Introduction to Public Speaking
Media Writing
Fundamentals of Video Production
Special Topics in Applied Communication 1
Graphic Design I
Graphic Design II
Typography I
Typography II
Introduction to Data Science and Analytics
III. Select one of following courses:4
Communication Technologies and Culture
Seminar 1
Independent Study 1
IV. Select one of the following courses:4
Internship/Communication in the Urban Community 1
Internship 1
Total Credits24

For more information, contact Jeff Klenotic, program coordinator, at (603) 641-4130 or jeffrey.klenotic@unh.edu, or contact the UNH Manchester Office of Admissions at (603) 641-4150.

Explore Program Details

Our campus is in the heart of the region’s cultural, economic, entertainment and government activity — putting unlimited internship opportunities at your doorstep. We’ve partnered with local businesses to give you the real-world experience that sets you apart. Communication arts majors have interned at many high-profile organizations in the area, including:

  • Granite United Way
  • NH1 News Network
  • New Hampshire Public Radio
  • N.H. Department of Environmental Services
  • Verizon Wireless Arena
  • WMUR-TV

Learn more about internships

UNH Manchester students can now enroll in graphic design courses at New Hampshire Institute of Art (NHIA) at no additional cost. NHIA's series of design courses complements and adds breadth to the communication arts curriculum, so you graduate with additional skills that set you apart in the workforce.

Communication arts majors gain the interpersonal and communication skills that employers in all industries look for. With a highly flexible curriculum and the ability to personalize your studies, your communication arts degree will open doors to unlimited career and graduate education opportunities.

The Bureau of Labor Statistics projects positive growth in many communications-related professions between 2012 and 2024. Make an impact with career possibilities in any industry, from media to healthcare, education, counseling and beyond.

Job Title Job Growth Average Salary
Advertising, Promotions or Marketing 9% $124,850
Market Research Analyst 19% $62,150
Meeting, Convention, and Event Planner 10% $46,840
Public Relations Specialist 6% $56,770
Social or Community Service Manager 10% $64,530
Writer or Author 2% $60,250

Learn more about career planning

Add breadth to your degree with a communication arts minor, giving you the interpersonal and communication skills that will set you apart to employers in any industry.

View all minors

In partnership with the New Hampshire community colleges below, we've developed curriculum guides to show you which courses at your community college will transfer into UNH Manchester's communication arts program.

Click on a community college below to see transferable communication arts requirements.

Questions? Contact an admission counselor for help.

See the complete list of Pathways 

  • Angela Mastrogiacomo '10 has always dreamed of a career fueled by passion and creativity—so she decided to make her dream job herself. The communication arts graduate has turned her love for music into her life’s work, running her own music public relations firm and managing her self-launched music...
    Angela Mastrogiacomo '10 has always dreamed of a career fueled by passion and creativity—so she decided to make her dream job herself. The communication arts graduate has turned her love for music into her life’s work, running her own music public relations firm and managing her self-launched music...